ItemShot turns a real product photo into a reusable cutout, then gives you the seller tools needed to make the final listing image—not just a copied subject.
Start with a real product photo
Choose a photo from your iPhone. ItemShot creates the foreground cutout locally on the device, so the editing step does not upload that photo to ItemShot servers.
Go beyond the built-in subject lift
The iPhone can lift a subject for quick copy and paste. ItemShot continues the workflow with edge controls, product movement and scaling, repeatable backgrounds, crop and output settings.
Choose the background the listing needs
Use white for a clean catalog look, transparent PNG for reusable assets, black or a custom color, a gradient, or a photo background you provide.
Refine, frame and export
Erase or restore difficult edge areas, position the product, choose a ready format or exact size, and export through iOS without an ItemShot watermark.
- Start with a real product photo
- Go beyond the built-in subject lift
- Choose the background the listing needs
- Refine, frame and export
Questions sellers ask
Can ItemShot make a product background white?
Yes. Choose White after removing the original background, then adjust the product position and spacing before export.
Can I export a transparent product image?
Yes. Transparent PNG is available; full-resolution transparent PNG is an ItemShot Pro feature.
Are photos uploaded for background removal?
No. Photos are processed on device and are not uploaded to ItemShot servers.
What if the automatic edge needs work?
Use the Edges workspace to erase or restore mask areas and adjust the result before export.